Secret of Seoul began with a simple truth: we were obsessed with Korean beauty. The glow. The ritual. The elegance. But as Filipinas living in a tropical climate, we quickly realized something most brands hadn’t—what works in Seoul’s soft seasons doesn’t always translate to the heat, humidity, and radiant strength of the Philippines.
So we created what we couldn’t find.
Our founders—siblings raised between tradition and innovation—set out to reimagine Korean-inspired skincare, not just by copying what’s popular, but by listening to the needs of the Filipina woman. The woman who moves through the world with quiet confidence, who battles heat, long days, and societal pressure—yet still glows. Effortlessly.
We took the timeless skincare philosophies of Korea—their commitment to glow, hydration, and ritual—and blended them with ingredients and science tailored for tropical skin, tropical heat, and tropical resilience.
The result? Skincare that doesn’t just sit beautifully on a shelf—it performs beautifully in real life.
We believe that skincare should feel like a gift, not a compromise. That luxury doesn’t have to come from the West. And that Filipina skin deserves formulas designed for her, not adapted as an afterthought.
Our hero product, the Invisible Sun Veil, is our first love letter to this mission: weightless, non-sticky, and radiant—created to melt into your skin, protect without residue, and support your glow, even under the fiercest sun.
We are proud to source thoughtfully, formulate consciously, and design everything—from texture to packaging—to feel like an invitation into something rare, refined, and deeply personal.
